http://www.businessweek.com/news/2010-02-25/madoff-daughter-in-law-seeks-to-change-name-after-death-threats.html
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JP Morgan Pulled Out Of Madoff Funds In Fall 2008: What Did They Know?
http://www.huffingtonpost.com/2009/01/29/jpmorgan-pulled-out-of-ma_n_162124.html
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an Englishman named Buggey, laboring under the odium attached to the name, had it changed to Norfolk-Howard, a compound made up of the title and family name of the Duke of Norfolk. The wits of London at once doubled his misery by adopting Norfolk-Howard as a euphemism for bed-bug.
http://en.wikisource.org/wiki/The_American_Language/Chapter_22#cite_note-1