Like Facebook, Google gathers your info for sale to 3rd-party advertisers, including
- your name, email address, telephone number, credit card,
- specific ways you use Google’s services,
- your mode of interaction with any website, that uses Google technology (such as AdWords),
- your device, and your search queries.
- And if you don’t enter your account and make adjustments,
- pretty much anything you do online, while deploying a Google tool, is tracked.
Google’s policy states:
- “If other users already have your email, or other information that identifies you,
- we may show them your publicly visible Google Profile information, such as your name and photo”
But much of the location data stems from the use of Google apps
- like Maps or Now, which broadcast your location.
- If you want to stop this information from being shared,
- you have to go into your account settings and make adjustments.
The ostensible purpose of this data-sharing is to fine-tune your user experience
- but who is benefitting more is arguable.
- Google unveiled that shares your email with high-value advertisers.
- Called Customer Match, this system streamlines consumer info so that an advertiser’s
- “brand is right there, with the right message, at the moment your customer is most receptive”
Google’s policy lists 3 major categories of data collection:
1. Things you do;
2. Things you create; and
3. Things that make you “you”
But you do have the ability to limit this info from getting out
- You can turn off location tracking, voice searches, and other features;
- you can view and edit your preferences;
- you can adjust your public profile, and
- you can download Google’s data hoard, to see what they see.
- You’re also welcome to go a bit further and delete all of your data
- from not only Google but also a variety of other online services.
Go to Deseat.me and sign in with a Gmail address
- Look down the list of synced accounts and
- decide which you want to delete and which you want to keep.
- Click the button
Will deleting a select amount of your data from the innards of the Big 5 stop predatory data mining?
- Certainly not.
- But while Facebook testifies before Congress, we have an opportunity
- to draw attention to some of the consequences of a technocracy that privatizes surveillance.
- As the control grid tightens, our reaction indicates our level of complacency